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The stadium property in Mission Valley is the largest developable site in the city and is publicly owned. It represents a true once-in-a-lifetime opportunity to achieve a spectacular outcome for all concerned – SDSU, the Mission Valley community, and the city as a whole. Given these benefits, C-3 and several coalition partners have urged the Mayor and City to conduct open discussions with the public over the terms of sale, prior to commencing negotiations over sale of the property. C-3 and its coalition partners believe that such discussions should have occurred even before the start of the initiative campaigns that led to the city being required to sell the property to SDSU.

More transparency is needed in the sale negotiation process. Like any real estate negotiation, there is ample opportunity for negotiation of terms beyond the sale price. 

At the very least, C-3 wants to ensure that final sales terms include such priorities as: 

  • Enforcing commitments made by SDSU beyond the explicit terms of the initiative, such as actually building the portion of San Diego River Park within the site
  • Ensuring that redevelopment of the site will be consistent with the Mission Valley Community Plan, the city’s Climate Action Plan, site plans previously presented by the San Diego River Park Foundation, and other relevant planning documents, to integrate the project into the surrounding community
  • Addressing housing needs by including the maximum feasible amount of affordable housing units
  • Requiring that redevelopment of the site fully connect to multiple transportation options serving Mission Valley as a whole
  • Recognizing the proximity of the project to the San Diego River and maximizing connectivity to the river
  • Maximizing inclusion of sustainable design and development features

If the process continues in a private manner, behind closed doors, any resulting transaction may be tainted with suspicions that it constitutes a “sweetheart deal” not necessarily serving the public interest. Yet, whatever is developed on the site presumably will remain there for generations to enjoy. 

A more open process, involving both the public and the City Council, will ensure that such development will be a public asset now and for future generations. 

C-3 has continuously requested an opportunity to engage the public on this vital issue. As such, we will continue to work as a stakeholder in SDSUs planning process and engage the Mayor and City Councilmembers on key decisions.


C-3 presented a well-attended breakfast dialogue and led a series of community meetings, all focusing on issues that need to be addressed in negotiations for sale of the property to SDSU and in subsequent redevelopment of the site. We conveyed the results of those discussions to key staff at SDSU.

Now, C-3 is preparing to organize a new series of community meetings to identify concerns with the recently published Draft Environmental Impact Report for the project. We will amass and integrate comments received from C-3 members and from community partners, and submit them to SDSU. At the same time, we will continue to press the City of San Diego to consider our previous input in its ongoing negotiations with SDSU.

Volunteer opportunities are available! Please contact Cary Lowe via the "Get Involved" link below.

Working Committee Members

Cary Lowe, Principal, Mediation & Facilitation Services 

Roger Lewis, Urban Entrepreneur 

Diego Velasco, Principal, Citythinkers 

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Citizens Coordinate for Century 3 (C-3) is a 501(c)3 non-profit organization dedicated to education and advocacy on issues of policy, planning, and design throughout the San Diego region. Federal Tax ID: 95-2593199

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